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SCRAPER SITES - A website with no original content and having scraps of content taken from various resources is called a scrapper site. Scrapper sites are generally made for participating in Ad sense.

SEARCH ENGINE MARKETING (SEM) - Search engine marketing is the process of increasing online presence of a website using various internet marketing techniques. The process involves, researching, positioning, and submitting your website to various search engines for increased link popularity and online traffic.

SEARCH ENGINE OPTIMIZATION (SEO) - Search Engine Optimization is the process of creating and improving web pages so that they get high rankings in search engine results pages (SERPs) for certain targeted keyword. Each page is designed in such a way that the site gets indexed and ranked for the targeted business keywords in all major search engines.

SEARCH ENGINE RESULT PAGES (SERPS) - When a search is performed in a search engine, the list of results that appears in form of ranked paged is called Search engine result pages or SERPs.

SEARCH ENGINE - A search engine is a web-site that provides keywords based search function for users from the web (www). Visitors can input their search term and get a list of relevant web pages ranked based on their relevancy to the searched term.

SEARCH TERM POPULARITY - Search term popularity for a term is equal to the number of results shown when a search is performed for that term.

SEARCH TERM - The input word or phrase that a user puts in the search box of a search engine, is called the search term.

SESSION - A session is the continuous time spent by a user on a website. Each session is assigned a unique number by the server for tracking purpose, called a session id.

SNIFFER SCRIPT - A sniffer script first detects which browser a user is using and then serves different style sheets to different users based on the different browser they use.

SPAM - Participating and pursuing dishonest practices termed as Spam is called Spamming.

SPAMINDEXING - Spam indexing refers to illegitimate practices intended to adversely affect the relevancy of a web site and thus its potential positioning.

SPAMMING - Participating and pursuing dishonest practices termed as Spam is called Spamming.

SPIDER - It is another commonly used term for Search Robots or simply ‘robots’.

SPLASH PAGE - A splash page generally appears in ahead of the home page of a website. Splash pages are generally used to draw visitor’s attention towards some offer or advertisement. Since it causes annoyance to users by blocking the actual website, they are considered to be a bad practice.

STANDARD COMPLIANT - A website or a browser is termed as standard compliant to indicate its adherence to the standard proposed by World Wide Web Consortium (W3C).

STATIC - A web page is termed as static if its content do not change during the run time. In another words a web page using only HTML is called a static web page.

STEMMING - Stemming or more accurately keywords stemming is the process of using different forms of identified root keywords throughout the content in order to increase the relevancy to the targeted terms.

STOP CHARACTER - Certain characters exhibit confusing behavior by not letting search engines know the actual state of a web page (static or dynamic), these are called Stop characters. Examples of stop characters include equals sign (=), question mark (?), and ampersand (&).

STOP WORD - Words like ‘a’, ‘an’, ‘the’, ‘to’, ‘on’ in the search term are ignored by search engine while measuring the relevancy to and displaying results, these words are called ‘Stop words’.

STREAMING MEDIA - Streaming media technology enables real time and on-demand distribution of video, audio and multimedia over the Internet.

SUBMITTING - Submitting refers to proposing a website for inclusion in a search engine or directory index.

SUPPLEMENTAL PAGES - Google maintains 2 different indexes – primary index and supplemental index. Pages with less weight age or trust than normal pages are put in supplemental index. When a user makes a search equerry and there are no relevant pages found in the primary index, Google shows results from its supplemental index. It happens quite rarely.

SYNDICATION - Pulling the content from another web page using their RSS feeds is termed as ‘Syndication’.

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