Social Media Optimization

Social media optimization (SMO) refers to the use of online social networks, communities and meet-up sites for generating publicity through sharing opinions, experiences and insights. Methods used in SMO include RSS feeds, social newsgroups, blogs, user forums and images and video sharing (e.g. Google images, Picasa, YouTube etc.). It’s also called viral marketing since it involves using existing networks to build popularity and generate awareness for a product or service.

While SEO (Search Engine Optimization) focuses on generating publicity through search engines; social media optimization targets on getting traffic from other sources—primarily Social media. It is an integral part of online reputation management (ORM) and helps companies drive their online PR (Public Relations). With the advent of social networking sites like Facebook, Digg.com, Twitter, YouTube, Flickr, MySpace and Orkut, online presence of people around the world is growing at leaps and bounds. No wonder that companies are now using this medium to spread the news about their product/services launch. Hence, ignoring this would mean ignoring a large chunk of traffic on your websites. To summarize we can conclude that SMO helps your business:

• Getting attention of people from different vistas of life: This is made possible because of various social/professional networking websites like Facebook, Twitter and MySpace etc that attracts intellects in all spheres of life. They will also help you gain word of mouth publicity considering that your website excels in the respective field.
• Obtaining a robust platform for publicity: Various studies suggest that the online time spend has been increasing for people all over the world. Hence, with adequate linkability of your websites the chances are bright that a number of people will be visiting them which in turn can affect the conversion rate as well.
• Getting global publicity at very affordable rates: Unlike other medium of publicity campaign like making an add film, other forms of advertising/sponsoring costs a lot of money to your business. SMO comes as a boon in this area.

Our SMO services include (may not be limited to):

1. Creating your corporate profile on various social networking sites
2. Regularly and frequently adding, updating and optimizing your content to your corporate profile
3. Being linkable and using feeds
4. Using Tagging and bookmarking
5. Participating in conversations
6. Video marketing
7. Event marketing
8. Personalized interviews

To get more information about our SMO services or a free counselling about how our SMO services can help your web business attain a decent traffic and a boost is rankings or simply get a customized quote, please Contact us. Alternatively, you may also e-mail us your custom requirements.