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Search Engine Optimization (SEO) Glossary

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This section of our website is intended to provide a better understanding of SEO terms to online our visitors. Here you will find a comprehensive list of SEO related terms and definitions that sometimes leave you in a state of confusion. It would be quite understandable if you have some disagreement about some of the definitions, also due to our hectic schedules its not possible to update it /revise definitions on a frequent basis. We would certainly welcome your thoughts and suggestions in that regards.

Above the fold	HTTP 401	Referrer
Absolute Link	HTTP 403	Relevance
AdSense	HTTP 404	Repeat Visitor
AdWords	HTTP 410	Replica
Affiliate	HTTP 500	Resubmitting
AJAX	HTTP 501	Results (Organic Results)
Algorithm	Hubs	Robot
Alt Attribute	Hyperlinks	Robots.txt
Anchor Text	IBL	ROI - Return On Investment
Article Marketing	Impression	Run of Site (ROS)
Automated Submitting	Index	Scraper sites
Back links	Inlinks	Search engine marketing (SEM)
Beacon	Insertion Order (I/O)	Search engine optimization (SEO)
Beyond The Banner	Internal Links	Search Engine Results Page (SERP)
Bid management tools	Internet Explorer	Search engine
Bidding	Internet	Search term popularity
Black Hat SEO	Interstitials	Search term
Blog	Inventory	Session
Body copy	Invisible Web	Sniffer script
Bots	IP Address	Spam
Bridge page	ISP - Internet Service Provider	Spamdexing
Broad Match	Java applets	Spamming
Cache	JavaScripts	Spider
Call To Action	Junk pages	Splash Page
Cgi-bin	Key Performance Indicators (KPIs)	Standards compliant
Click-down Ad or Click-within Ad	Keyword density	Static
Cloaking	KEI (Keyword Effectiveness Index	Stemming
Cold Fusion	Keyword popularity	Stop character
Conversion rate	Keyword research	Stop Word
Cookie	Keyword Stuffing	Streaming media
Cost Per Click (CPC)	Keyword/Keyphrase	Submitting
Cost Per Lead (CPL)	Keyword-rich	Supplemental Pages
Counter	Landing Page	Syndication
Crawler	Link bait	Tagging, tags (see Bookmarks)
CSS	Link building	Target Audience
CTA	Link Farm	Taxonomy
CTR - Click Through Rate	Link popularity	Technorati
Custom error page	Link spam	Telnet
Date Refresh	Links	Text Link Ads
Database-driven	Log file	The Tragedy of the Commons
Daughter Window	Machine-generated	Theme
Deep submitting	Manual submitting	Thesaurus
Directory	Meta Search	Title Attribute
Doorway pages	Meta tag stuffing	Topic-Sensitive PageRank
Dynamic Rotation	Meta tags	Trackback
Dynamic website	Mirror	Tracking
Everflux	Mode rewrite	Trademark
Exact Match	Mouseover	Traffic Estimator
Exclusive Advertising	MSN	Traffic
Floating Ads	Navigation bar (nav bar)	TrustRank
Flux	Negative Keyword	Typepad
Forums	Negative SEO	Unethical SEO
Frames	Noframes tag	Unique visitors
Frequency	On-theme	Universe
GAP - Google Advertising Professional	Organic Results	URL Rewrite
Gateway Page	Outbound links	URL
Geo-Targeting	Page title	Usability
Google Analytics	Pagejacking	Usenet
Google bombing	PageRank(PR)	User agent
Google cache	Pageviews	User Generated Content
Google Checkout	Paid inclusion	User session
Google Dance	Paid placement	Visibility
Google Juice	Pay-for-performance	Visit
Google Supplemental Index	Pay-per-click (PPC)	Web browser
Google XML Sitemaps	Pay-per-post(PPP)	Web Crawler
Googlebot	PFI	Web standards
Googlewhack	Phrase Match	Web2.0
Grey Hat SEO	Pop-under	Web marketing
Hallway page	Pop-up	Website promotion
Heading tag	Portal	Weblog
Hidden Text - SEO Spam Tactic	PPC	White Hat SEO
Hijacking of Websites	Pull-down list	Wikipedia
Hits	Query	Wordpress
HTTP – Hypertext Markup Language	Reciprocal linking	Wordtracker
HTTP 301	Redirect	Xenu
HTTP 302	Reciprocal link exchange	XML
HTTP 400	Run of Site (ROS)	Yahoo!